Kuala Lumpar, Malaysia, 19 August 2025 – Under the witness of WDSA President, Kenneth Fok. Mr. Sebastian Lau, Co-Founder & CEO of Digital Sports World (DSW) and Mr. Yong-Chul Yun, Managing Director & Founder of Prime Sports International (PSI), jointly signed a Strategic Partnership Agreement to promote and leverage digital sports internationally.
Mr. Yong-Chul Yun (left) and Mr. Sebastian Lau (right) during the Partnership Signing.
Digital Sports World (DSW) serves as the exclusive marketing company of the World Digital Sports Alliance (WDSA). DSW supports WDSA’s global mission by driving the commercialisation, branding, and business development efforts of digital and technology-integrated sports. Through strategic partnerships, sponsorship acquisition, event
management, and content innovation, DSW plays a key role in expanding the reach and financial sustainability of WDSA-led initiatives and competitions worldwide.
Prime Sports International (PSI) is a fully-integrated Sports Marketing agency offering sponsorship, CSR Campaign consultancy, event management, sponsorship and media rights distribution services. PSI goal is to assist clients through sports and creative ideas.
Through their collaboration, both organizations aim to mutually enhance their growth trajectories within the digital sports sector, leveraging each other's strengths and anticipating future achievements.
