Birmingham, United Kingdom, 10 February 2026 –Digital Sports World (DSW), led by Co-Founder and CEO Sebastian Lau, has officially entered into a strategic partnership with YITU Logistics UK Ltd, founded and led by CEO Nathan Wang. The partnership agreement was signed on 6 February 2026 in Birmingham, United Kingdom.
The collaboration aims to strengthen logistics and market-entry support for partners of the World Digital Sports Alliance (WDSA), particularly those expanding overseas or seeking access to the Chinese market. Through this partnership, DSW and YITU Logistics will combine their respective strengths to support the growing needs of the global digital sports ecosystem.
The purpose of the partnership is to promote and leverage digital sports by utilising each organisation’s expertise for the mutual benefit of their members and stakeholders. Key areas of cooperation include supporting mutual growth within the digital sports industry and facilitating introductions among their networks—both business entities and individuals—to encourage potential collaborations.
The two parties will also collaborate in digital sports marketing and the Asia–Europe digital sports logistics sector, supporting Asian digital sports entities in establishing and expanding their businesses in the UK and Europe. In parallel, the partnership will work closely to create opportunities for digital sports companies to connect and operate across China and the United Kingdom, enabling smoother cross-border business development.
DSW serves as the exclusive marketing company of the World Digital Sports Alliance (WDSA). DSW supports WDSA’s global mission by driving commercialisation, branding, and business development initiatives within digital and technology-integrated sports. Through strategic partnerships, sponsorship acquisition, event management, and content innovation, DSW plays a key role as the global marketing partner supporting WDSA-led initiatives and competitions worldwide.
YITU Logistics is a United Kingdom-based logistics company specialising in China–UK logistics services. Its comprehensive service offerings include sea freight, air freight, express delivery, FBA solutions, customs clearance, and warehousing.
This partnership marks an important step toward strengthening global connectivity within the digital sports industry and enabling sustainable international expansion for digital sports stakeholders across Asia and Europe.
